Make it Real. Make it Matter. Make it Last.
...places deeply rooted in authenticity.
Traditions handed down for generations.
Connecting past and future.
Making it Real.
Making it Matter.
Making it Last.
We honor what's real, meaningful, authentic and deeply connected to a place and its people.
We understand that ideas are passed down by generations and every generation has a creative genius.
We are connecting to the past and the future; to each other; and to what is deeply meaningful to society today.
Your place has history, culture, and roots, let us reveal it. At Xsense we strive to connect people to what’s real about a place by surfacing its true nature. A place’s unique personal history and sense of tradition are among the elements that give authentic places roots. We help bring these elements forward — and thus create inspiring and enriching sensory experiences for your customers.
We also aim to ensure that the current experience of a place is true to its nature by building deep relationships with local stakeholders. By facilitating community outreach, cultural preservation, and education regarding current social needs, we build a strong sense of continuity.
In other words, we discover all that’s real and relevant about a place and we connect the right people (whether indigenous families or teams of architects) with this knowledge to ensure that a development expresses its archaeological, geological, sociological and biological essence.
Spend Less. Create More. Stay Relevant.
Give your offering a competitive edge that is utterly exclusive and strengthens your loving brand in a meaningful way.
Our approach is all about revealing the real, authentic personality of a specific place. We help identify the unique truths of any given location, providing developers, planners and architects as well as community stakeholders a uniquely tangible and grounded set of authentic attributes (not themes) to rally around - whether in the design process or in the experience of walking through the door for the very first time.
We serve to unify the seemingly disparate interests of a wide array of parties by working as a cultural catalyst. Our approach is flexible to the needs of individual stakeholders (from within the general public, local communities, indigenous people, governmental bodies, architecture firms and residential or commercial developers). Our ability to listen and translate what we hear into tangible, practical plans of action is crucial to the success of a project.
We don't see history as linear; it is a constantly shifting, evolving continuum and our interdisciplinary approach to historical research reflects this. While engaging with clients to design the experience of a place, we look both backward and forward - to find opportunities for the past to inform the present in ways that allow the present experience to evolve and change over time. Our approach doesn't expire or fade, it lasts.
Fostering unique and memorable experiences in every corner of the globe is what Xsense founder, Uta Birkmayer, is all about. She and her cross-disciplinary, global team of researchers, writers, ethnographers, audio-video documentarians and design thinkers work with equal aplomb in boardroom and the field. They pride themselves on their open mindedness, their cultural sensitivity, their passion for meaning. They’re a dogged and determined bunch — and they’ve delivered unparalleled results for their clients around the world.
For over three decades Uta Birkmayer, Executive Director & Founder of Xsense authentic places, has been creating client experiences for hotels, resorts, cruise ships, community developers and corporations all over the world. In every case, her focus was to connect to the authentic roots of a place (a free and abundant resource), and connect team members to this information in meaningful and engaging ways. “A meaningful connection to what and who is authentic and real – such treasures are often hidden from daily life – create deeply meaningful customer experiences. Such experiences leave us transformed and connected to the place and its people; they create and sustain the real estate and operational value of any project without adding cost,” says Uta. Holding a masters degree in Hospitality from Cornell University, she has a well-earned reputation for successfully bringing her unique visionary skills to the aid of businesses seeking to provide authenticity and extraordinary experiences of place to owners, investors, operators, sales and marketing all of which translate to the client base. Since 1984, her own work experience has included an active participation in corporate and developmental operations from the USA to Central America, Europe, Africa and Asia.