Testimonials

“Uta and her Xsense team have been integral to the success of our Trilogy communities. This is particularly the case when we have brought them on board in the earliest, conceptual stages of our planning and design process. The world-class skill-sets that Xsense offers, as an augmentation to our team’s vision, have become fundamental to our success. Through their extensive research, creativity, and meticulous execution, Xsense has been invaluable in helping us establish not only a decisive competitive advantage, but also create communities that feel right to our residents. The value-added ingredients that Xsense delivers, far beyond the ‘bricks and mortar’ of their home, give our residents a sense of belonging to a real community, in the true sense of the term. That was always our goal when we conceived the Trilogy concept and Xsense has helped us raise the bar on the delivery of our vision.” Trilogy 

“Experiential Design is what the next level of branding looks like. Xsense breathes life into inert real estate. Gives it meaning and drives purposeful development. Our business, like most businesses, is very fragile. One day you are on top, the next day you are on the rubbish-heap of also-rans. It is incumbent upon all of us to remain fresh and relevant. There is no better way in telling your timeless authentic story and no one better than Uta Birkmayer and Xsense to tell that story and to pull that thread through all that you do. Your customer will appreciate it and reward you handsomely. As president of a leading residential lifestyle developer, I learned the incredible value of this initiative. This is Uta's brainchild. Authenticity is her secret sauce and it helped us enjoy a true competitive edge. Her first fully executed project was the most successful in Shea Homes' 150-year history. We enjoyed a 3.5% premium to our home prices, adding $27M to our bottom line. And yes, this all happened in 2008. I rest my case.” Trilogy 

“As Director of Community Design, responsible for the ‘vision’ of lifestyle architecture, site design, and landscape, I was impressed and intrigued by the personal connection and innovation that Uta and the Xsense team brought to our envisioning process. Through reconnaissance, insight, and inspiration, expressed in words, visuals, and mementos, Xsense guided the crafting of a relevant story of place through collaborative design. Our client will benefit from their unique ‘kit of ideas’ to better position and foster a distinctive ‘lifestyle culture’ for the community.” DTJ Design 

“Xsense, particularly through the concerned, aware, focused and professional input of Uta Birkmayer, was critical to the establishment of a cultural connection between the local Chumash community and Chevron Corporation, so that the entire community of Avila Beach could potentially benefit from that relationship. Due to the evolution of that cultural relationship, we are optimistic that an envisioned Chevron Avila Beach Tank Farm project will become a reality and a manifestation of cultural presentation and exchange that may well be a beacon that is recognized and applauded throughout the world.”  In memory

“Who does an ‘out-of-the-box’ company call when they want fresh, inspired and innovative ideas? My company, Joie de Vivre Hospitality, called Uta Birkmayer because she asks great questions that get to the heart of what we’re trying to achieve. Moreover, unlike some consultants who leave you just hanging with the questions, Uta helps supply the answers in multiple forms. In our case, this meant that she created many new ideas for our four-star luxury boutique Hotel Vitale on San Francisco’s waterfront. Not only did she come up with the ideas, but she sent us samples and visual inspirations. She’s a holistic thinker who is able to amplify the soul of your business.” JDV 

“Uta Birkmayer is an important contributor to our international Experience Academy Executive Course in Europe. She and her team give life to our theme of Value Creation through Experience. Extracting meaningful experiences exactly fits our view on a new perspective on the Experience Economy. Xsense approaches experiential design not as marketing trick but as an important process that has the ability to transform our lives. This is an important reason why we invite Uta Birkmayer to contribute to our course and develop a multicultural executive course in the USA.”  

“Xsense is exactly what’s always missing in projects. It’s the glue that keeps things together so that projects don’t fall apart.”  

“Collaborating with Xsense has reinforced for us the notion that great place making requires the ability to integrate design concepts with local customs and cultures into understandable, compelling, and memorable experiences for a project’s end users. The staff at Xsense works extremely hard at going beyond the superficial aspects of a storyline, creating experiences of depth and nuance for a project.”  W+P 

“Few consultants understand and have internalized our ideas and frameworks in The Experience Economy better or more thoroughly than Xsense. Their design work across the hospitality, spa, and other high-touch industries, truly Xcite the senses to create compelling and engaging Xperiences.” StrategicHorizons 

"Private clubs have long struggled with the notion of membership marketing due to the inherent conflict between the exclusivity of membership and the selling process. Uta’s notion of experience marketing is one of the most successful methods I have seen to solve this challenge. She understands that membership demand is driven by creating high perceived value. By focusing on services and programs first, she helps clubs create a membership experience that people want and then communicates this to prospects through effective collateral materials. For the Tokyo American Club, Uta addressed the international membership’s unique needs as expatriates away from home and focused external marketing as well as internal product development on managing culture shock and bridging the cultural gap. Instead of being a ‘fortress’ of Western lifestyle, the club became a ‘gateway’ into a foreign culture. Special emphasis was put on the businessperson, as well as spouses and their families. In 2004, this experiential management approach is an emerging concept; Uta employed this strategy a decade earlier in Japan. This link between organizational strategy and the marketing plan is an innovative approach that is highly effective in creating a significant competitive advantage and increasing membership sales." McMahonGroup 

“Few convert challenge to brilliant inspiration. For the decade I have known Uta in Asia, this was her routine. As a business woman immersed in masculine cultures, this is an additional achievement. Her perennial state of energy, self-challenge, innovation and organization is the genesis of her Xsense genius. For Uta the cliché is to practice what you preach and connect to culture in meaningful ways. Her efforts are exponential – with results anything but cliché.” HarmonyProject 

“Uta is a creative power thinker. Heavily armed with the latest research, her results-driven approach will focus entirely on your company’s essential customer experience. Working with Uta is highly motivating – and so are the results. Xsense elevates your ideas into a strategy that really works. I have general doubts about ‘regular’ consultants, but Uta is not one of them – she is in a class by herself.”  Airbus