This community audit was initiated when this historic religious community was facing decisions involving new markets and modern resort development. The historic roots and values of this unique society are strongly anchored in the past, but were eager to embrace the future in a thoughtful and sustainable way. Xsense audited the current Amana experience from an authenticity perspective and asked ourselves: how do today’s hospitality, retail, art, food and entertainment experiences connect to the society’s core values? How are they authentic and how are they not? What are the alternatives? How can the Amana Society empower themselves to make such decisions autonomously? Concepts of an Amana Institute were presented, as well as new and connected hospitality, culinary and retail concepts. Proposals for community involvement are on the drawing board.
Client: Amana Society