As founder and CEO of New Tourism & the Harmony Project, Bradford leads the team’sinternational global expertise in transformational repositioning of hospitality destinations and new-build projects. Setting each apart in the market place are proprietary models that align experiential design and empowered staff to channel authentic experiences specific to each location and their culture.
As a hotelier leader, Bradford excels in developing and rebranding luxury hospitality destinations through cutting-edge design concepts, robust operational infrastructure, and performance-oriented cultures. His expertise in business model development, luxury brand management, transformational leadership, and culture-sensitive marketing delivers award-winning results.
Over the years, he has achieved progressive growth as a collaborative, transformational leader who crafts differentiated brands and authentic experiences by employing unique, proprietary business models. Bradford’s extensive experience with market leaders such as Westin Hotels & Resorts and Mandarin Oriental Hotel Group, supplemented by study at Cornell University’s Hotel School, equipped him with technical experience to launch the Harmony Project.
Its mission has been to design and operate transformational hospitably properties, create award-winning service cultures, craft revolutionary wellbeing experiences, and lead during challenging business circumstances including openings/pre-openings.
Bradford’s hobbies are playing tennis, listening to jazz and indigenous music, scuba diving, photography, and exploring difficult to reach places.
I first worked with Uta in Tokyo at the Tokyo American Club. She was engaged to revolutionize member services in what was then a 60-year-old organization. We met at a Cornell Hotel Alumni event where she announced they were looking for someone to update the club’s Food and Beverage operation. I quickly relocated from Fukuoka Japan, returning to a city where I went to high school. Our professional bonds tighten as we are both disrupters — set on revolutionizing every aspect of a design, operation, product or experience in order to attain an objective that we thought was obvious but everyone else has missed for generations.
We each left corporate brands to establish our own, Uta’s Xsense and my Harmony Project, to specialize in organizing the authentic experiential opportunities of each project or destination. For nearly two decades we have collaborated, championed and challenged each other to expect greater more transformational results, to fill an aching void in the process of design and development, hospitality and wellbeing operation. We are both flying Black Swans.