For over two decades Uta Birkmayer, Executive Director & Founder of Xsense authentic places, has been creating client experiences for hotels, resorts, cruise ships, community developers and corporations all over the world. In every case, her focus was to connect to the authentic roots of a place (a free and abundant resource), and connect team members to this information in meaningful and engaging ways. “A meaningful connection to what and who is authentic and real – such treasures are often hidden from daily life – create deeply meaningful customer experiences. Such experiences leave us transformed and connected to the place and its people; they create and sustain the real estate and operational value of any project without adding cost,” says Uta. Holding a masters degree in Hospitality from Cornell University, she has a well-earned reputation for successfully bringing her unique visionary skills to the aid of businesses seeking to provide authenticity and extraordinary experiences of place to owners, investors, operators, sales and marketing all of which translate to the client base. Since 1984, her own work experience has included an active participation in corporate and developmental operations from the USA to Central America, Europe, Africa and Asia.